# Glu

> Glu helps Shopify merchants get discovered, trusted, and chosen inside AI-generated answers (ChatGPT, Perplexity, Gemini, Google AI Overviews). GEO (Generative Engine Optimization) for ecommerce — native Shopify app with audit, optimization, human approval, one-click writeback, and AI visibility analytics.

Glu is built for Shopify stores. Commerce is shifting from search result lists to direct AI recommendations. Traditional SEO remains important; GEO adds structured data, schema markup, and product metadata tuned so AI systems can parse, trust, and recommend your catalog.

**Key terms:** GEO = Generative Engine Optimization; AEO = Answer Engine Optimization (same goal — representation inside AI answers, not link rankings).

**Product workflow:** Audit → Optimize → Approve → Writeback → Measure. Typical time to initial results: 3–4 weeks. Free AI readiness check, no signup required.

**Contact:** support@glu.ai

## Product

- [Home](https://glu.ai/): Value proposition, customer logos, how Glu works, comparison vs SEO agencies and legacy SEO tools
- [Features](https://glu.ai/features): Answer Engine Insights, content generation, automated Shopify optimization, metrics (visibility, sentiment, average position, ROI via GA4), FAQ
- [Shopify App listing](https://apps.shopify.com/glu): Install, pricing tiers, app capabilities and data access summary
- [Free AI readiness check](https://app.glu.ai/geo/check): Scan a store URL for GEO readiness without signing up
- [Install on Shopify](https://apps.shopify.com/glu): Primary CTA to start free trial and connect store

## Company

- [About](https://glu.ai/about): Mission, market shift stats, operating principles, extended FAQ
- [Contact](https://glu.ai/contact): Sales and support inquiries
- [Case studies](https://glu.ai/case-study): Merchant outcomes and examples

## Resources

- [Blog](https://glu.ai/blog): GEO, AEO, and AI commerce articles
- [News](https://glu.ai/in-the-news): Press and media coverage
- [Newsletter](https://glu.ai/newsletter-subscription): Product and GEO updates

## Legal

- [Privacy Policy](https://glu.ai/privacy-policy): Data handling for marketing site and app
- [Terms and Conditions](https://glu.ai/terms-and-conditions): Service terms

## Optional

- [Glu web app](https://app.glu.ai/): Authenticated Shopify merchant dashboard (requires app install)
- [Book a call](https://cal.com/pooja-kulkarni-glu/30min): 30-minute discovery call via site scheduling widget