Glu helps brands get discovered in AI searches

When someone asks ChatGPT or Gemini what to buy, they're no longer going to get a list of links. They're going to get an answer. We make sure your products are part of that answer.

Our Mission

Glu makes brands visible, trusted, and chosen in an AI-first world.

The Shift is Happening

Fifty percent of consumers already use AI to shop. By 2028, $750 billion in commerce will shift to AI-powered search. Brands that optimize for AI discovery today will own the answers tomorrow.

We believe visibility in the Answer Economy will become as important as search rankings were in the 2010s. Glu is the platform that gets you there.
50%
Consumers use AI to shop
20-50%
of search traffic is moving to AI platforms
$ 750B
Spending will shift to AI search by 2028
(Source: McKinsey)

How We Work

These aren't aspirational. These are how we actually work and what our customers tell us matters most.
Results, Not Reports
Most tools tell you what to fix. We do the work. You say go. Dashboards are easy. Delivery is hard. We chose hard.
What this means for you: We show you how to fix it — and make it easy to do.
Speed to Value
Minutes, not months. We don't believe in long implementations, endless onboarding, or "give it six months."
What this means for you: Get started in minutes, not months. See results in 4-6 weeks.
You Stay in Control
We work fast, but nothing happens without your approval. Glu does the heavy lifting. You make the decisions.
What this means for you: Human-in-the-loop, always. Your store, your call.
Clarity Over Complexity
AI is confusing enough. We don't add to it. We explain what we do in plain language.
What this means for you: You'll always know what we did and whether it worked.
Partnership, Not Vendor
This isn't a one-time engagement. We're specialists in a domain that's changing fast. We keep your store current and ready for what's next.
What this means for you: As AI discovery evolves, we evolve with it — so you don't have to become an expert yourself.
Prove It Works
No, trust us. No black boxes. You see the data. We track where your products appear. You can verify everything.
What this means for you: Measurable ROI you can show your team.

Everything You Need to Know

What does Glu do?

We help brands get discovered when people ask Google, ChatGPT, or other AI systems for product recommendations. We optimize your product and brand content so AI can find, understand, and recommend what you sell.

How is this different from SEO?

SEO optimizes for search engine rankings. GEO optimizes for AI recommendations — getting your product mentioned when someone asks an AI what to buy. Different signals, different outputs. You need both.

How long until I see results?

Most brands see initial results in 4-6 weeks. Full optimization typically takes 90 days. Unlike SEO, which can take 6-12 months, AI systems update more frequently.

How will I know if this is working?

We track your AI visibility across platforms — Google AI Overviews, ChatGPT, Perplexity, and more. You'll see monthly reports showing where you appear and how that's changing.

What if my competitors are already doing this?

Then you need to move now. AI visibility compounds over time. If your competitors are showing up in AI answers, every day you wait is a day they're getting recommended instead of you.

What does it cost?

We're free to start. Optimize your first products, see if it works, then decide. We only make money when you see value.

What is GEO?

GEO stands for Generative Engine Optimization. It's like SEO, but for AI systems. SEO optimizes for search rankings. GEO optimizes for AI recommendations.

Why now?

50% of consumers now use AI to research purchases. That's up from nearly zero two years ago. By the time this is obvious to everyone, early movers will have already established their presence.

Do I stay in control?

Yes. Always. We work fast, but nothing changes without your approval. AI does the heavy lifting — you make the decisions.

Is this a one-time project?

No. This is an ongoing partnership. On an annual commitment, we monitor your AI visibility and report back every month. We stay with you and adapt as the landscape changes.

My agency handles our SEO. Why do I need you?

Ask your agency: "Where do we show up when someone asks ChatGPT for a product like ours?" If they can't answer, that's the gap we fill. We work with agencies too.

Can I try it before committing?

Yes. Start free. See your AI visibility data, optimize your first products, and decide if it's working. We only ask for a commitment when you see value.

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