“I wish I had more time to show people what a great brand we are…”

That was the lingering thought of a potential user as we wrapped up a research interview. And they weren’t alone.

When we spoke to e-commerce managers and brand owners like you, we kept hearing the same frustrations:

• Finding the right media and assets felt like searching for a needle in a haystack.
• Writing compelling copy was a constant bottleneck.
• Adapting content for multiple platforms with different specs was exhausting.

The common theme? There just weren’t enough hours in the day. While we couldn’t change that, we focused on what we could.

Jasmine is the persona we developed after synthesizing insights from 50+ interviews. Her goals were clear, but inefficiencies kept getting in the way of doing great work. She wanted to:

• Create and execute impactful marketing that grows her brand.
• Ensure quality and consistency across customer touchpoints.
• Streamline workflows so she could spend more time engaging her audience.
• Be recognized for her efforts in building something meaningful.

With that the four key pillars of Glu.ai were established. We set out to simplify how Jasmine finds assets, writes copy, designs for multiple channels, and manages her workflow. Jasmine (you!) has been at the core of every product decision taken at Glu.ai.

We know there are many Jasmines out there—talented, ambitious, and stretched too thin. Glu.ai is here to lighten the load, so you can focus on what truly matters: showing the world the incredible brand you’ve built.