The demand-gen revolution is afoot, making these the most exciting times for brands, marketers, and consumers alike. eCommerce businesses must leverage every opportunity to open dialogue and capture the attention of the savvy modern shoppe­r surfing across social platforms and digital media. 

Building a buzz around your products or services, reaching your brand audience, driving traffic to your online store, and ultimately enjoying a loyal customer base all hinge on a strong demand-generation marketing strategy. And, at the heart of an effective demand-gen strategy lies creative and captivating content. 

Glu is your one-stop AI-powered platform for streamlining all your demand-gen activities for social commerce. With the help of Glu’s AI, you can collaborate with your team to create effective campaigns and reach global audiences, optimizing your business outcomes.

With the right tools and strategy, you'll not just compete in this revolution—you will rule it!

All-in-one Glu, your AI-powered advantage

Leverage it to:

• Consolidate and manage your creative media from one intuitive dashboard.
• Create attractive ads and engaging content with AI campaign creation support.
• Post across multiple publishing channels to maximize your audience reach and engagement.
• Track campaign performance and gain actionable insights in real-time to fine-tune your strategy.

Try these tips to get the most out of your Glu platform experience

Plan your campaigns strategically

• Organize your creative media into folders, renaming and adding appropriate tags for the various assets in the Media Library. This will make it easier to search and manage your media for campaign planning in the future.
• Create your content using templates, edit your campaign creatives using Glu's AI campaign creation support and schedule the campaigns in advance for timely publishing.

Maintaining a regular and consistent posting frequency is essential for growing your audience.

Experiment with content formats

Social shoppers thrive on variety. 

• Leverage Glu’s Bulk Actions tools, the Media Editor and the intuitive AI to create an engaging mix of content in trending formats such as carousel ads, short videos, and dynamic posts. 

Publish content that's visually appealing and tailored to the changing preferences of audiences on different platforms during the various seasons of the retail calendar.

Leverage automation for efficiency

Glu has simplified the management of all your social platform integrations. 

• Effortlessly manage multiple social accounts and post directly from a single place to boost engagement. 

Save time and effort that can be utilized to focus on creativity and strategy for building and maintaining a consistent online presence.

Collaborate for greater impact

• Optimize your organization's profile on Glu by adding users from your team and seamlessly collaborate throughout the creative process. 
• View and edit campaign artboards, gather real-time feedback, and work together to refine campaigns. 

Publish impactful content that resonates with your audience and drives meaningful outcomes.

Monitor, measure, and manage

Before diving in, map out your goals and target audience. 

• Track your campaign performance using Glu’s comprehensive analytics dashboard.
• Measure key metrics like reach, interactions and engagement to understand what’s driving results. 
• Use the recommendations and insights from Glu's AI to fine-tune your strategies and achieve greater success.

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