In an era where ecommerce is king, with trillions in global transactions and millions of merchants vying for attention on platforms like Shopify, WooCommerce, Squarespace, and Wix, standing out is both crucial and challenging. That's why we're thrilled to unveil Glu.ai, the world’s first GenAI platform dedicated to transforming creative operations for ecommerce businesses. With the Total Addressable Market (TAM) of ecommerce soaring to unprecedented heights, Glu.ai isn't just another tool—it's a game-changer set to redefine how merchants manage their creative operations and drive their marketing campaigns.
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Through extensive research, including in-depth interviews with over 50 businesses, shadowing creative teams, and analyzing workflows across ecommerce merchants, we uncovered critical pain points in creative operations. A striking 68% of production time was spent adapting existing assets rather than creating new ones, while marketing teams often focused on just 3-4 platforms, leaving others neglected. As channel requirements expanded, scaling content production became increasingly challenging, making it difficult to manage marketing assets, content creation, and impactful campaigns efficiently. Glu.ai tackles these challenges by launching today with automation and AI-powered creative tools that transform chaos into streamlined processes, helping businesses save time, stay organized, and focus on innovative strategies.
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With today’s launch, we’re excited to introduce several groundbreaking features: AI-powered tagging and smart recommendations for seamless digital asset management, along with tailored content suggestions for copy, images, and templates. Time-saving automations like bulk cropping, resizing, and background removal simplify tasks, while on-brand consistency is ensured by centralizing brand guidelines, assets, and templates. Built-in media editing tools enable effortless creation of visually stunning content, with options to adjust brightness, visual elements, and more. The ability to publish or schedule content across multiple channels with one click allows businesses to save time and improve efficiency. By eliminating the need for multiple tools and workflows, our platform boosts creative production efficiency by 2X and cuts software expenses by 25–30%.

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But don't just take our word for it — listen to what our customers are saying. One delighted user shared, “Glu lets me integrate my Shopify store to import media and create and publish paid and/or organic campaigns across all integrated platforms simultaneously. Glu can help me save hundreds of hours over a period of time, which can be better utilized for completing other business tasks.” Another echoed this sentiment: “I genuinely think Glu is a really good product because it allows me to easily automate all the boring but useful repetitive tasks in one place. I can imagine how relieved a business owner/manager like me would feel when they get a chance to create campaigns for all their social media in one place with just a few clicks. Since everything can be integrated, it saves me tremendous time, allowing me to focus on other important tasks for my business”. These testimonials underscore the profound impact Glu.ai is making by freeing up time and resources for what truly matters.
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Such enthusiastic feedback inspires us to push the boundaries of innovation and bring even greater value to our community. Glu.ai was built on a foundation of comprehensive customer research, beta testing with clients, and integrating their feedback—all guided by design thinking principles and insights from Stanford Graduate School of Business (GSB) Seed program. As we move into the next phase of product launches, featuring even more AI-powered and Agentic AI capabilities, we remain deeply committed to our customer-first culture.
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We're reimagining creative operations with cutting-edge GenAI technologies, delivering a simple, intuitive, and delightful experience that empowers ecommerce businesses to thrive without the burden of complex systems or steep learning curves. With Glu.ai, sophisticated AI works seamlessly in the background, enabling faster time-to-market for new products, higher engagement on secondary platforms, better brand consistency, and greater agility to seize market opportunities. These advantages allow creative teams to focus on innovative, strategic work that differentiates businesses in the competitive ecommerce landscape. The future of creative operations is here, and it's more accessible than ever. Try Glu.ai today and join us in revolutionizing the way creative work is done.

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Sangeeta Mudnal

CTO, Glu.ai

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