If you’re reading this, it means you understand that search has fundamentally changed. More than half of modern online shoppers now begin their buying journey not on Google, but by asking an AI assistant like ChatGPT, Gemini, or Perplexity what to buy. If your brand isn’t structured and understood by those engines, you simply won’t show up where decisions are being made. That’s the core challenge Glu.ai was built to solve. We’re thrilled to announce the launch of Glu.ai, a GenerativeEngine Optimization (GEO) platform for ecommerce that helps brands make their product data readable, trusted, and chosen inside AI-driven answers.
Traditional SEO still matters, but it’s no longer sufficient. Glu.ai focuses on structuring your product and brand data in ways that generative AI systems can interpret and recommend. Glu.ai works by scanning your store’s catalog to identify schema gaps or unclear product data, then generating structured, human-reviewed content such as titles, descriptions, image alt text, and FAQs. This ensures AI engines fully understand what you sell, not just index your pages. The result is simple: when customers ask, “What’s the best [product category] for me?”, AI platforms are far more likely to recommend your brand, with trust signals built in.
We designed Glu.ai to fit into the workflows ecommerce teams already use. Integrations with platforms like Shopify mean you don’t need to rebuild your entire tech stack. Glu.ai enhances your existing data, making it machine-understandable for AI systems while preserving your human-facing storefront. Instead of rewriting content in isolated tools or guessing what might work, Glu.ai delivers data-driven, AI-ready content structures that improve inclusion and recommendation probability in generative answers. Changes are validated by your team and written back to Shopify with one click, eliminating spreadsheets and developer bottlenecks. This combination of automation and human review turns visibility work from a guessing game into a repeatable growth lever.
While every brand’s journey into AI visibility looks different, early feedback from partners in our pilot program has been both humbling and energizing. Customers report that Glu.ai reveals visibility gaps they didn’t even know existed, strengthens the clarity and completeness of product information, and increases AI trust signals. In turn, this leads to better placement inside answer engines and higher-quality referral traffic. Teams have seen the difference between simply monitoring AI visibility and operationalizing it. They report faster time to impact, clearer prioritization of catalog fixes, and measurable lifts in how often their products appear in AI answers. These wins come from fixing small, high-leverage data issues that AI models rely on, including structured attributes, clear alt text, and concise, factual product copy.
GEO represents a fundamental shift away from chasing rankings toward cultivating recommendation relevance. In an era where AI doesn’t list links but synthesizes answers, brands that invest in generative understanding now will capture attention earlier in the shopping journey, build loyalty through trust, and see tangible uplift in discovery across major AI platforms. This is the future we’re building with Glu.ai, where your brand is not just indexed, but understood.
We’re Rahul Pande and Sangeeta Mudnal, co-founders of Glu.ai. Between us, we’ve spent years building platforms that help brands unlock digital growth through better data, smarter workflows, and more intuitive AI. Our work, from applying Stanford design thinking principles to building beta-tested core systems, has always been grounded in real customer needs. Glu.ai is our vision for the next chapter of e-commerce discovery:practical, measurable, and aligned with how AI actually works today.
We’re launching Glu.ai in early February. If you’re a Shopify merchant ready to move from being discoverable to being recommended, join our launch cohort to get prioritized onboarding, a guided audit, and early access to GEO Analytics reporting. Sign up on our site to reserve a spot and see visibility lift in weeks. Let’s make your products impossible for AI to ignore.