Platform: ANSWER intelligence

Understand the prompts, answers and sources shaping AI recommendations.

Glu tracks thousands of prompts across AI platforms every day, helping enterprise ecommerce teams see how AI describes their brand, where competitors appear, which sources are being cited, and what actions can improve visibility.
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Brands winning IN ai answers with Glu
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Prompt intelligence

Track visibility, position, sentiment and competitor mentions across prompts mapped to buyer intent.
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Competitive intelligence

See which competitors are appearing in answers, where they outrank you, and which prompts they are winning.
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Custom Prompts

For higher-tier and enterprise plans, add your own prompts to track the categories, use cases and buying questions you want to rank for.
01 Prompt Intelligence

Know which customer questions you are winning, missing or losing.

AI answers are shaped by prompts. Glu maps prompts across the buyer journey so you can see where your brand appears, how it is positioned, and whether competitors are being recommended instead.
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Share of voice by competitor and platform
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Visibility trends over time
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Identify prompts where competitors are gaining
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Spot opportunities where you can grow
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02 Citation Intelligence

See the sources AI relies on when it recommends your category.

Glu shows which domains AI cites, whether those sources are owned or earned, how often they appear, and whether they mention your brand or your competitors.
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Positive, neutral and negative sentiment split
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Top keywords and recurring themes
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Sentiment trends across prompts
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Real AI answer examples
03 From Insight to Action

Turn answer intelligence into on-site and off-site action.

Glu helps teams move from analysis to improvement by showing which gaps can be fixed on your own site and which require stronger external authority.

On-site actions

Improve the content AI reads directly from your brand.
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PDP titles and descriptions
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FAQ content
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Product and organisation schema
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Category and buying guide content
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Freshness and completeness gaps

Off-site actions

Strengthen the external sources AI uses to validate your brand.
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Citation gaps
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Third-party review and listing opportunities
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Competitor source analysis
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PR and authority-building priorities 
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Category-level content opportunities

Built for enterprise-scale AI monitoring.

Glu can run thousands of prompts across AI platforms on a daily basis, giving teams a continuously updated view of visibility, citations, sentiment, competitors and prompt-level performance.
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Thousands of prompts

Monitor category, brand, product and competitor prompts at scale.
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Daily tracking

See how AI answers change across platforms and over time.
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Custom prompt sets

Track the exact questions, categories and buyer intents that matter to your business.
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Competitive benchmarking

Understand where competitors are appearing, cited and positioned more strongly.